Successful audience engagement can be achieved through a curated logo that communicates with your audience without using words.
If you want to be the ideal entrepreneur, it starts with these skills.
I built my success on delaying gratification, offering immense value, and then accepting offers from people who wanted to help me.
Outsourcing. It is not an unfamiliar word in the entrepreneurial sphere. More and more entrepreneurs are trying to infuse this tactic in their business to be more productive.
With books like “The 4 Hour Work Week,” the benefits of outsourcing have been overstated. Many entrepreneurs want to start outsourcing. However, many of them do not know where to start.
First, it is important for the entrepreneur to know and plan which areas of their business are better suited to be outsourced to an agency or group of freelancers.
There is no doubt that there are parts of your business that you would prefer not to do, whether it is due a lack of competency or interest. Why spend days or weeks working on tasks that are simply frustrating for you? Would it not be better to outsource those things to someone who has a track record of delivering superb results?
If you are facing difficulty in choosing what to outsource, consider delegating these three tasks to increase productivity and free up your time for other activities.
To many entrepreneurs, it appears that social media is overrated. It is partially true. However, it would be foolish to run a business without having a social media presence.
Social media can easily become time consuming. Every entrepreneur has their own social media addiction, whether that is Facebook or YouTube. There is no doubt that those social media feeds are distracting, but you do not have to overwhelm yourself with it. It is better to outsource it.
Depending on your preference, you may find one of the following approaches suitable for your business.
1. Hands-off approach — Assign your assistant to create and schedule your social media posts. They can create a HootSuite account and start syncing your social media accounts. Then, they can start creating and scheduling your social media posts via the dashboard.
With the hands-off approach, your assistant will focus on creating and scheduling lots of content while adjusting posts to match themes and trends, when necessary.
2. Hands-on approach — Assign your assistant to dedicate a set amount of hours to social media. This approach is similar to the hands-off approach, with the addition of having your assistant to interact with the audience in either real-time or on a frequent basis.
3. Hybrid approach — Assign your assistant to create and schedule your social media posts as well as infrequently interacting with the commenters. This approach is similar to the hands-on approach with the difference being the interaction is not as frequent. So, for example, your assistant may check social media for comments and questions twice a day rather than every two hours during their work shift.
I have always advised entrepreneurs to stick to the maximum of two social media channels. However, when you have an assistant, you may find it worth adding another social media channel to your marketing arsenal.
Although, please keep in mind that it is better to put out a consistent feed of content on a few social media channels than to put out an inconsistent feed of content on many social media channels. Make sure that you have a clear social media strategy before delegating it to your assistant.
Almost every entrepreneur wants their brand to be on television and in popular publications. It is getting featured that is the difficult part for the entrepreneur. Unless public relations are one of your strengths, it is in your best interest to outsource it to someone who has PR experience (preferably someone who has significantly more experience than you).
There are several free PR services, but the most popular one is HARO (Help A Reporter Out). I would recommend starting there first. I have used HARO to get featured in Fast Company and Inc. Magazine.
As your brand becomes more popular, this area will become more important.
Your website is your home. There is an adage that says, “Your first impression may be your last.” Wouldn’t you want to assure that website visitors are getting the best impression of your brand?
While website providers like Wordpress and Squarespace have made it easier to administer your site, it is probably not a good idea to invest much time in it, especially if your intention is to grow your brand as quickly as possible.
Instead, outsource this area of your business to someone else. Whoever you choose can not only keep your website current with content but can interact with the audience by replying to blog post comments and answering emails.
In an era where competition is at an all-time high, it is pertinent to maximize productivity by leveraging other people’s time. Outsourcing is your most important form of leverage. If you want to grow your business fast or even put your business on auto-pilot, nothing will be more important than outsourcing.
This article originally appeared in Entrepreneur Magazine.
Almost every business has an online presence. It has become a requirement, especially among millennials.
You have to find your audience’s favorite online sites and be among that crowd. Social media is not enough anymore. Almost every modern business is on Facebook and Twitter.
If you want to attract more customers and stand out from your competition, you must take it a step further.
You must make your brand noteworthy. You must give potential customers a definite reason to do business with you.
More brands are indeed wondering about how they can become noteworthy.
Some brands think that they need to give away a lot of free products or services to win customers. It is one way, but it is not the only way.
Some brands think they need to do a street promotional campaign to attract customers. Again, it is one way, but it is not the only way.
What if you are running a lean business? How could a brand become noteworthy without losing a lot of money or time?
It starts with leveraging the media. Often, many people cringe at the sound of the word. People usually associate feelings of anxiety and fear to media opportunities.
Media publicity does not have to be intimidating. There are three options that you consider for getting publicity.
Many people may find this option to be the lowest barrier to entry. In most cases, you are not required to come to a studio or meet for a phone interview.
In fact, I got featured in Fast Company and Inc. Magazine by responding to an email query.
Help A Reporter Out offers a free email subscription that will send daily queries from print publications, popular news sites, radio shows and TV shows.
There is nothing more satisfying than telling others that you have been featured in a popular newspaper, magazine, or prolific news website.
As an author and career strategist, one of my milestones was getting featured on Monster. It was my goal to get there because it is a website that focuses on my niche.
Radio interviews can be intimidating for some people and not intimidating for others. It depends on the person. It can be quite frightening to be heard live by millions of people, even when you are sitting at home on the telephone.
Radio Guest List offers a free and premium service to people who are looking to be a guest on radio shows.
Radio show hosts love having great guests on their show. Although, a great guest is not just prolific. They also know how to be a good interviewee. A great interviewee is only great because they practice on a daily or weekly basis.
You may be able to stutter your way through most podcast interviews. However, AM/FM and satellite radio show hosts hold their guests to a higher standard.
Many people would agree that fear of public speaking is either the same or almost the same to the fear of death. Did you know that you are a public speaker when you are being interviewed on a TV show?
While you can find some TV show opportunities on HARO and even on Radio Guest List, you can find some other leads by connecting with the producers of local television stations.
Your success will be dependent on your learning speed versus the learning curve. So, I would recommend hiring someone to coach you through the process. I have a course called TIPTOP if you are interested in doing the least amount of work for the maximum impact..
This article originally appeared in The Huffington Post.